a campaign for the DNA newspaper in Mumbai promoting people’s participation in social causes. both outdoor and press. the last one was an outdoor at the mahim crossing in Mumbai, which is perpetually jammed. we had some hard hitting lines on some strong issues, but the client thought they would be ‘controversial’. we had to stick to the noncontroversial issues. still a pretty good campaign as it probably did some good.
2006. Rediffusion DYR, Mumbai. other credits: Hemant Anant Jain, Nikhil Ketkar.