the client was brave enough to go ahead with the design. it’s a bit tricky in terms of storage, handling and display in Indian retail conditions, with the cutout in the outer cardboard box. the final one in production has the branding on the outer box as well. had to stick to the old logo, which isn’t that great. my first piece of work that got released.
2000. Leo Burnett, New Delhi. other credits: manas nanda, joy mohanty. published in the D&AD annual.